Introducing Our Newest, Greenest Product Yet

November 06, 2019

Introducing Our Newest, Greenest Product Yet

Introducing Our Newest, Greenest Product Yet

We are coming to the end of one of the most influential years yet as consumers have demanded more sustainable and planet-friendly options in a great range of industries and areas but the food and drink industry, in particular, is thriving! According to recent research of 5000 consumers in Germany, Spain, France, Italy and the UK, the vast majority of people are taking sustainability into account when shopping and coffee is no exception. One in 10 Britons polled by Harris Interactive believe coffee pods are bad for the environment and 22% of them had a coffee machine.


We’ve been working incredibly hard behind the scenes at Novell Coffee to deliver a solution to the sustainability issue of coffee and we are launching a product we are immensely proud of!


Introducing No Waste Capsules

The zero waste coffee capsules are an expansion of our compostables range but take sustainability one step further. In making our new range there are 0 commissions to the environment and 0 harm to coffee consumers, the capsules are 100% compostable and have 100% certified organic coffee inside with a 45% reduction in packaging which is also recyclable. That means you can continue to love the authentic taste of Novell Coffee with no cost to the planet!


What Does ‘Compostable’ Mean?

Through the process of combustion, the Novell capsule will eventually disappear. In a process that can take between 12 and 20 weeks (depending on the efficiency of the composting plant, taking into consideration things such as temperature, humidity and contact with microorganisms) it will become compost, which means no environmental impact at all. The capsule has been certified compostable under conditions of industrial compostability, complying with Law EN 13432.


Expanding the Flavour

You don’t have to compromise on the flavours you have come to love. Whilst our first entrant to the compostable market was available only in two options, our new zero waste capsules are available in Intenso, Descafeinado, Ristretto, Cremoso and Piu Aroma. That gives a wide choice of coffee intensity and blend!


The Novell Coffee Way

At Novell Coffee we know that the world is changing, what you want is changing and we know that the world needs to change now if we are to protect the planet. For us, creating these No waste capsules was the only way to be in keeping with our company’s values of tradition, quality and the greatest respect for our customers and the environment. It has never been more important to make coffee sustainable and planet-friendly, so we hope that other big coffee brands follow suit!



Where can you Buy No Waste Capsules

As with all of the Novell Coffee range, our latest product, the No waste coffee capsules, are available to buy online